I have been reflecting a lot about Social Media this weekend. What is working. What is annoying. What new tech features are being embraced. How much we actually absorb. And what is the payback on all the effort and promotion spend (anticipate another blog post on that tricky topic!). What struck me most is how … Continue reading MAKING THE ORDINARY, EXTRAORDINARY
David vs. Goliath – How Small Retailers Can Take on Amazon
2017 hasn’t been kind to traditional brick-and-mortar retailers. All we have seen in the news is analysts talking about the “death of retail”. And constantly reminded how Amazon is going to dominate the marketplace and squeeze everyone out. Blah blah blah We know that is not the reality, and what the solution is: to embrace … Continue reading David vs. Goliath – How Small Retailers Can Take on Amazon
The Currency of Cool
Brand loyalty, particularly among millennials, is on the rise, and it should come as no surprise to anyone paying attention to the research. An Inc. article revealed findings from a pair of studies in 2015 that pointed to millennials as the most brand-loyal generation with more than half saying they were either “extremely or quite loyal” … Continue reading The Currency of Cool
Data is Always in Fashion
Welcome! I am Shalene Yaskowich, fashiontech entrepreneur, who has founded Chic Insights to help bridge the gap between fashion retail and the technology that drives commerce. Fashion, retail and technology are now inextriably linked as we adopt new innovation and platforms, seek ways to better connect with customers and provide faster access of goods to market. Emerging fashion … Continue reading Data is Always in Fashion
