2017 hasn’t been kind to traditional brick-and-mortar retailers. All we have seen in the news is analysts talking about the “death of retail”. And constantly reminded how Amazon is going to dominate the marketplace and squeeze everyone out.
Blah blah blah
We know that is not the reality, and what the solution is: to embrace a digital-first mindset.
Creativity, a distinctive point of view and superb customer service should never be sacrificed. The direction is to take the best of what your store or product has to offer make it accessible online, and keep your social media engagement in step with the behaviors of your clientele.
The stats are clear <see chart below>… Consumers are opting to use their phones, tablets, laptops and desktops to shop before they go in store.
With that, small retailers need to be prepared to follow the path of interest, enable a transaction at any point of a customer’s journey, and ship in the fastest and most economical way possible.
THIS is how small retailers will triumph against Amazon.
Not sure how to start or have concerns on what is lacking in your website, e-commerce or social media?
Chic Insights can help hone in on what differentiates your store/product, and ensure you are exploring the full potential of your market share with the best cloud solutions available (e.g. Shopify, Volusion, Google etc.)
Drop us a note in the comments section or give us a call.
Let’s talk shop…